Horizon Yacht, the parent company of Horizon Group, was founded in 1987 by CEO John Lu, who has a deep-rooted passion for boats and a love of the ocean that stems from childhood. After graduating from the National Taiwan Ocean University with a degree in naval architecture, Lu returned to his hometown of Kaohsiung to gain experience in yacht industry. His success as a naval architect led to the decision to establish Horizon Yacht, with the goal to build clients their ultimate dream yacht – a goal that remains unchanged to this day.
The Taiwan yacht industry was prospering when Lu created Horizon; however, from 1987 to 1997, Taiwan’s yachting industry encountered an unexpected recession. During this time, Horizon, unlike many other companies, adjusted its business strategy and in 1989 shifted target markets to Europe, Australia and Asia. Horizon then redeveloped its yacht manufacturing processes, adhering to stringent yacht quality and safety requirements in Europe and Japan, and earned a distinct reputation for building yachts of exceptional quality and value. Horizon’s continual progress and advancements not only established a solid yacht building foundation but also resulted in the company’s ability to prevail over Taiwan’s economic recession.